book of the month

Brief:

Book of the Month (BOTM), a book subscription service, has recently launched ‘Bookclub’. ‘Bookclub’ is a website that enables users to facilitate their own book clubs and supplying them with reading materials through a BOTM subscription. We were entrusted with the task of inspiring novices to start book clubs by showcasing the best reads BOTM has to offer.

Approach:

By literally putting the first chapter of the most addictive BOTM books in people’s hands, we’ll give them a taste of the excitement that could be found within their own book clubs.