book of the month
Brief:
Book of the Month (BOTM), a book subscription service, has recently launched ‘Bookclub’. ‘Bookclub’ is a website that enables users to facilitate their own book clubs and supplying them with reading materials through a BOTM subscription. We were entrusted with the task of inspiring novices to start book clubs by showcasing the best reads BOTM has to offer.
Approach:
By literally putting the first chapter of the most addictive BOTM books in people’s hands, we’ll give them a taste of the excitement that could be found within their own book clubs.
Credits:
Role: Concept, Art Director, Illustrator, Designer
Copywriter: Rachel Koren
CD: Thomas Christmann
Spec 2020
Media: Print, Digital, Social, OOH