book of the month


Brief:

Book of the Month (BOTM), a book subscription service, has recently launched ‘Bookclub’. ‘Bookclub’ is a website that enables users to facilitate their own book clubs and supplying them with reading materials through a BOTM subscription. We were entrusted with the task of inspiring novices to start book clubs by showcasing the best reads BOTM has to offer.

Approach:

By literally putting the first chapter of the most addictive BOTM books in people’s hands, we’ll give them a taste of the excitement that could be found within their own book clubs.  

 

Credits:


 

Role: Concept, Art Director, Illustrator, Designer
Copywriter: Rachel Koren
CD: Thomas Christmann

Spec 2020

Media: Print, Digital, Social, OOH

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