tl:dr
compulsive problem-solver;
solutions centered around human truths.
To be scrappy, you gotta be able to
creatively problem-solve.
Being a kid who thrived creatively early on and a child of entrepreneurs inherently gave me the “everything is figure-outable” mentality. It really manifested starting in high school when I discovered my love for design in yearbook, only to transfer to a school without one. Without batting an eye, I made one at the new school.
My scrappy style continued through college and internship challenges, especially when a CD challenged me to go beyond design and add conceptual thinking. My obsession was unlocked. Being included in multiple pitches just confirmed that I was in the right place!
Even when my path took an unexpected detour into digital advertising, I thrived by tackling UI/UX challenges and bringing big-idea thinking to tactical briefs. I always delivered big-picture, insightful, human-centered work.
Now, I’m chomping at the bit to crack your best brief.
Let’s grab a coffee.
I’m always up for meeting new people or reconnecting with past friends! If you’re in San Francisco, I’d love to grab a cup of coffee IRL. If you’re not local, the magic of a video chat works for me, too.
I look forward to chatting soon!