oasis album release

Brief:

Oasis is probably one of the last true Rock ‘n Roll bands to come out of the 1990s, and after many years of being broken up, they’ve decided to come back and release a new album. The challenge was that we needed to come up with a campaign to spread the word without an album title, songs, or even access to the band.

Approach:

Without access to the band for promotions or content, we needed to base the campaign on their reputation alone. The band has often been known to be shit-talkers within the music industry and has voiced some jaw-dropping quotes throughout the years of interviews they were a part of. Using the most diabolical quotes recorded, we’ll create buzz around them just in time for the album release on Spotify.